Reach audiences in the moments that matter by aligning your video with what people care about right now. Powered by the Mindset Graphâ¢, GumGum decodes context, sentiment, relevance, and engagement in real time so every CTV impression is intentional, resonant, and never random.
Turn intentional pauses into meaningful engagement. The Mindset Graph⢠processes identity, contextual, creative, and environmental signals in real time, aligning your message with moments where attention is active, uninterrupted, and ready for impact.
The Mindset Graph⢠evaluates real-time signals across content, environment, attention, and past performance to inform smarter CTV decisions before and during a campaign.
Streaming delivers scale across platforms and devices, but fragmentation makes it harder to reach people in the moments that matter.
What someone watches, when they watch, and how they feel reveals real-time receptivity that traditional targeting signals canât capture.
Attention shifts during content, within the viewing environment, and when people pause â so video should adapt to each moment.
Each CTV format aligns with how people engage video, from immersive viewing to intentional pauses.
High-impact 15s and 30s video placements within premium streaming environments. CTV Standard Video delivers scale and consistency â anchoring brand storytelling in moments audiences already expect, while setting the foundation for more contextual engagement.
Full-screen CTV ad experiences that appear only when viewers actively pause content. Pause Ads transform natural viewing breaks into high-attention moments â delivering 100% screen share, longer dwell time, and engagement without disrupting the viewing experience.
In-Video formats integrate brand messaging directly within the viewing environment â reinforcing relevance without pulling viewers out of the moment. Whether through lightweight overlays, dynamic resizing, or picture-in-picture video, these experiences are designed to capture attention where tone, context, and engagement are already aligned.
Combine CTV Standard Video, In-Video, Pause Ads, and High-Impact Display to extend reach, attention, and storytelling across screens.
The simplest way to activate a managed 'Mindset powered' turnkey video campaign
Package Benefits:
Quick activation
Unified video storytelling experience across CTV Standard Video & OLV
Scaled reach & relevance
Powered by contextual AI Mindset Graph⢠intelligence
Essential coverage across all CTV experiences, contexts, and mindsets
Package Benefits:
Match the CTV format most relevant to the mindset of the moment
Standard Video: in ad-breaksÂ
In-Video: when watchingÂ
Pause: when pausingâš
The simplest way to activate a managed 'Mindset powered' turnkey video campaign
Package Benefits:
Unified mindset across CTV, OLV, and High Impact video experiences
Efficient reach, relevance, and full funnel impact
Consistent storytelling and sequential messagingâš
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Connected TV (CTV) is any television device that is used to stream video content over the internet - for example, Apple TV, Amazon Fire TV stick etc. The ads that play within video content on these devices are Connected TV ads.
The main difference between linear tv advertising vs. connected tv is that CTV includes any ad that plays before or after the streaming of content on connected TV devices, whereas linear TV ads are delivered during the commercial breaks of traditional TV programming.
CTV advertising allows advertisers to reach highly targeted, potentially niche audiences and provides access to detailed reporting and metrics. Since CTV advertising is hosted digitally, advertisers can see instant results at any time - with comprehensive data for ad spend and outcome.
CTV advertising works by choosing the platform you want to promote your products and services. You can then select an ad type for your campaign, like a video or display ad. Next, you can use advanced audience targeting features to ensure your marketing messages reach your target audience. And lastly, you can track and measure the results of your CTV advertising campaign to optimize your strategy for the best results.
